Case Studies
•
5 mins
Serial Fiction Startup
Serial Fiction is a huge market in Asia.
Radish is a relatively new startup who wants to serialise books in the same way tv programs are serialised.
They have raised $60m in funding to break up normal length books into chapters that they release over days and weeks.
Originally Radish focussed on user generated content but now they have commissioned a team of writers to create their original stories.
Radish got their inspiration from Japan, China and Korea where serial fiction is a huge market. One of the most popular Asian stories is “Torn Between Alphas” which is a werewolf romance story which has been released over 10 seasons so far, with each season having over 100 chapters released throughout each day.
