Case Studies
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5 mins

Plant Based Pet Food Startup

Cruelty and plant based pet food

Cooper and Gracie is a cruelty free, plant based and environmentally aware Pet Food Startup with a mission to rescue 10 million animals.

Craig Roberts founded the company when he becase a first time dog owner and couldnt find any really natural and cruelty free pet food.  This is a great example of finding a problem that needs solving and coming up with a great product to do just that that.

The company has grown and now offers shampoos, supplements and products for itchy skin.

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October 8, 2020

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