Case Studies
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5 mins
Dog Food Startup
A new dog food product - air dried kibble
Dog food startup Sundays has created a new product - air dried kibble.
The unique air drying process creates a human grade dog food thats 90% fresh meat, organs and bones. It offers a high quality product that tastes good whilst being more convenient than refridgerated food.
Taste tests have shown dogs prefer the air dried kibble to premium kibble by 40 to 0.
Sundays “soft launched” its first product in February and now have 1,000 paying customers. It has now raised over $2m in funding and is launching more widely.
