Flower Startup

Bloom and Wild, a six year old startup, has been named as Ocado’s new flower supplier, replacing Interflora.

The florist has developed a long slim package that fits through customer’s letterboxes so that it could post out its flowers to customers. The Ocado deal is a change in strategy - not only will Ocado be doing the delivery, but customers are likely to be buying for their own homes, rather than as gifts. As self purchase is a bigger market than gifting, this will allow the startup to continue its growth.