Case Studies
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5 mins
Monzo Card Design
The Monzo card is based on a Debenham's gift card
Monzo (originally known as Mondo) planned to design its credit cards to look like every other other credit card. However, when head of design Hugh Cornejo saw a neon gift card in Debenhams he realised this could be a way to make his prototype stand out and be a great way of getting people to talk about the new British banking startup.
“We mostly wanted it so when we went to a restaurant or something, people would ask about the card,” says head of design Hugo Cornejo. “Then when we realised people really liked it, we kept it”
This is a great example of a startup listening to feedback on their MVP from their customers.
